Social Media Marketing Post-COVID: Marketers Predict the Future

Global communication through social media-sharing content, and getting feedback

Home-bound with little to do — we are all scrolling our feeds and surprising ourselves with fresh content every day. Today, more than any other time in recent history, social media has become our main source of information.

Surprisingly, the COVID-19 situation has acted as a catalyst to the ever-increasing rise of social media adoption. However, it is challenging for us as marketers or content creators to stand out unless we have a clear social media marketing strategy.

“COVID-19 will continue to govern what we do and how we do it. Innovation will not be a nice-to-have; it’ll be necessary.”

Michelle Park Lazette, senior writer, Federal Reserve Bank of Cleveland

The main concern is how to survive and thrive again?

The good news is that it’s not all doom and gloom. In 2021, Marketers must be quick and nimble in adopting new strategies.

What will the future look like for people working in social media or digital marketing? Let’s have a look at the predictions:

Video content will be the king & will continue to rise in production and demand

Video sharing apps like Youtube and TikTok have experienced massive spikes in downloads since the start of the pandemic. TikTok alone was downloaded 115 million times in March.

“I think we are going to see the online video continue to explode,” predicts Tabitha Jean Naylor, Owner of

What’s the best part? Google Loves Videos! Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.

Social media jobs and creativity skills will be valued more than ever

According to GlobalWebIndex Research, 53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes.

There is a 1.4% increase from 142 minutes the previous year, and up 38% in the past 5 years.

A special report by Datareportal in July 2020, examines changes in social media usage during the beginning of the COVID-19 lockdown period. Notably, a monumental increase in online and digital activities can be seen below:

Changes in social media usage during the beginning of the COVID-19. Source: Hootsuite

It is easier and cheaper for brands to leverage this opportunity. Hence, social media jobs and content creation jobs will be valued more than ever.

“I feel social media content and digital marketing post-COVID might be taken more seriously. Brands that had an engaging online presence were able to still pull their audience and create traffic, sales, and new opportunities. Many brands used social media to communicate and keep their audiences updated.” — Dhariana Lozano, President, Block & Ave.

Embracing honesty, empathy, and social consciousness will win on social

However, as a marketer, remember that to make your campaign a success, you need to be genuine. Consider a unique cause and content that resonate with your audience.

Social listening and community engagement will be at the forefront of marketing strategies

Social media will become what it has always meant to be: social. Brands will ask consumers for their feedback on how they are doing and what they can offer that has the ability to make the consumer’s life easier.”- Deborah Sweeney, CEO, My Corporation.

It will help brands to analyze sentiment about the brand, products, competitors, or industry.

Most popular social media platforms

The Takeaway

Woodapple is a design and consultancy firm with a passion for innovative products and technology that adds value to people’s lives. More

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store