This may sound a bit dramatic, but every day you postpone using innovative AI-enabled solutions in your marketing efforts, you’re losing the competitive edge. Yes. AI is no longer a distant future, it is a reality now, and companies like Amazon, Netflix, Facebook and Google are constantly using it. …

Home-bound with little to do — we are all scrolling our feeds and surprising ourselves with fresh content every day. Today, more than any other time in recent history, social media has become our main source of information. Surprisingly, the COVID-19 situation has acted as a catalyst to the ever-increasing…

I work in an IT company and fortunately get the opportunity to work with many startups and big corporations to help them create their brand identity or revamp their existing ones through a distinctive color palette, design, font, logo and even the tagline. With time, I have realized the importance…

When I joined the workforce over a half-decade ago, I wanted to have a good job and wanted to have a life. I soon realized that what seems to be a somewhat unreasonable demand back then sums up one of the most important statements of most Millennial and Gen-Z workers. …

User: Hey, what time is your store closes in New Delhi today? Simple chatbot: Our store opens until 10 pm, from Monday to Friday. AI Chatbot: Hi, Riya! We’re open until 10 pm today. …

Gone are the days (well, almost) when communicating with machines meant clicking a mouse or typing on a keyboard. Soon, it will be all about talking to the computers through voice recognition — and hearing them talk back! Statistics show that 41% of adults use voice search at least once…

“Working together when we’re not together” 2020 is all about being virtual as our coffees, discussions, chit-chats with our colleagues and our leaders have been limited to Skype, zoom calls or MS Teams. …

One of my friends was getting married in a couple of months and to celebrate the occasion I wanted to surprise her with a cake and customized gift. …

The Do’s: 1. Try to be as authentic as possible The key to influencer marketing lies in the authenticity and credibility of the brand’s chosen social media figures. A successful brand has real people talking about it…likeable personalities who talk real stuff, and walk their talk. A ramification of the rise in the demand for influencers, however, is the increase…